Times maybe a little tough with cost of living going up and up. But it not preventing Indonesians from eating chocolate. A source inside Mayora, quoting research, confided that one million people eat Beng Beng everyday. This caramel, wafer, rice crispie snack thrives not only by being a good snack but it seems to enjoy the loyalties passed on from the previous generation. It is alsoi believed that Beng Beng"s distribution has a wider geographical reach penetrating well into the rural areas. It nearest competitor Top has about half as many eaters daily. And an estimate is that there are about 400,000 Silver Queen eaters daily.Silver Queen has reigned for decades as the top chocolate bar in Indonesia. Kit-Kat has about half as many daily consumers.
As we all guess the 14 to 17 year olds(of course) and the over 50s make up the largest segment of chocolate or chocolate covered confectionary. The rest are evenly spread from 18 to 49. Over 60% of the consumers are in the middle and upper income groups. There are about 90million Indonesians who buy coinfectionary(chocolate, candies hard and soft and gum), frequently(within the last month).
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