Thursday 28 August 2008

CHOCOLATE IN RUSSIA

Until today I thought Red October was a submarine commanded by Sean Connery. An email from a Russian citizen informed me that it was the largest confectionery and chocolate manufacturer in Russia. It has 15 retail outlets in Moscow alone. I was also reprimanded because I never mentioned Russia as a country of chocolate lovers. I am told that Russia is the third largest confectionery market in Europe and the fourth largest in the world after USA, Germany and the UK.

The average per annum consumption of confectionery products in Russia was 17kg per capita. Confectionery is produced in the region of 2.6million tons per year. A ripping 37% growth since 2000. The market value, according to experts is close to US$4 billion.

In the confectionery market, pastries take 57%, chocolate 25% and the rest goes to candies including chocolate confectionery.

The chocolate is however the most rapidly developing. Volume grown today is estimated at 550,000 tons with a growth of about 2,5% annually and the monetary growth registering 20% annually. This indicates a trend among consumers towards higher quality chocolates.

The top two chocolate manufacturers are Russian. After Red October(wonderful name!)is Babayersky Confectionery OAO. Nestle is number three. There are other international manufacturers like Mars, Kraft andUnited Bakers.

There is a spate of chocolate boutiques opening in Moscow and the other major cities. My friend tells me his favourite is the Guylian, a small cosy chocolatier and cafe. The "Guylian Breakfast' being his favourite. It consists of rolls and fresh baked bread made with Guylian chocolate dough, orange juice and a hot chocolate or choice of other beverages. Tri Piroga(Three Pies) is another interesting patisserie and chocolate boutique.

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