CHOCOLATE AT THE OLYMPICS

At what is going to be the grandest Olympics ever, Chocolate will be participating. Snickers has been appointed the Official Chocolate of the Beijing Olympics. This rich chocolate bar studded generously with peanuts will provide athletes, officials and spectators will the energy they are going to need. In Indonesia, Snickers distributed by Nirwana Lestari, will in Indonesia shy away from any publicity.

The China English Language Daily reports the some athletes have included chocolate as part of their training diet. Among them are swimmers, Australian Libby Trickett and American Katie Nott. The latter preferring a peanut-brittle bar coated with chocolate.

The Swiss Embassy will be holding a chocolate exhibition of their products during the Games. Hershey's, though not officially connected will be running an interesting and involving promotion supporting the US athletes, called"Taste of Victory".

George Bush, getting int right, send off the US Olympic team with a dinner at the White House.
For dessert the President served the "Chocolate Olympic Torch"- a dark chocolate tart with raspberries and a brown-sugar Olympic flame.

CNN reports that taxi drivers in Beijing have nicknamed the city, "Chocolate City" because of the large presence of Africans.

In the meantime chocolate consumption in China is increasing, according to conservative estimates at 8% per annum, and by 15% by other estimates. With the current percapita consumption at 100-150gm there is obviously great opportunities. In Shanghai it is one kilogram of chocolate per head per year. If the Chinese in the Eastern, affluent seaboard cities alone, eat as much chocolate as the Japanese(2.2kg) chocolatiers will have a potential of 800,000 metrics tons of chocolate per year.

That's why Barry Callebaut has set up a factory there(operational this year). That is why BT Cocoa of Indonesia have smartly networked themselves in the China chocolate market also taking advantage of the removal of import taxes.

The China chocolate market as a whole is the second biggest in the region, after Japan. China Food Industries says that the annual consumption worth CNY3billion is projected to reach CNY20billion(about USSIbillion) by 2012.

If this figure is reached it will make China the Gold Medal winner of the world chocolate race.